OneUoK | Students Faculty & Staff Alumni info@kln.ac.lk +9411 2 903 903 Search
OneUoK Students Faculty & Staff Alumni info@kln.ac.lk +9411 2 903 903 Search
Integrating Machine Learning Methods and Social Media Data for Tourism Demand Forecasting
discovered that integrating machine learning models with social media data significantly improves the prediction of tourist arrivals in Sri Lanka, compared to forecasts obtained using traditional statistical methods, particularly during the tumultuous period of 2019-2021. This pioneering study offers practical implications for stakeholders in the tourism industry, enabling informed and resilient decision-making in Sri Lanka's dynamic tourism sector.
Read the research, published on the Latest Research web page of the Research Council's official page with the article abstract link: https://units.kln.ac.lk/.../232-integrating-machine...
or in the Journal of Tourism Futures: https://doi.org/10.1108/JTF-06-2023-0149
Article Title: Advancing tourism demand forecasting in Sri Lanka: evaluating the performance of machine learning models and the impact of social media data integration
Authors: I. U. Hewapathirana